Why Freelancing Should Be Part of Your Career Strategy

Early in my career, I struggled to find where I fit. Most jobs did not interest me and I quickly grew tired of the mundane “culture” and stagnant thinking that goes on in organizations. I was not a robot and I reject programming! I thrive in constant change that creates innovation; otherwise, I get bored. I have never been one who you give a simple repetitive task and expect me to be happy all day just because a paycheck comes with it. I knew there had to be a way to grow my tactical skills, gain leadership experience and continual learning new industries. So, I reached out to my network and got my first taste of freelance work. My first freelance job or “side gig” at 25 was to project manage the installation of an account management system for an engineering firm. I found it to be exciting and it certainly helped to pay the bills. It literally paid more than my current job paid in one month! That company eventually hired me and was able to work on a number of other projects and learn how entrepreneurs run companies! Ever since then, I realized to grow my skills, enhance my employability, maintain some semblance of career control while keeping a roof over my head, I needed to be more intentional about my future career.

What is Freelancing?

Freelance work is a type of self-employment where you offer your skills and services to clients on a project-by-project basis, without being committed to a long-term employer or company. You may work in a variety of fields, including writing, graphic design, programming, consulting, and many more. Freelance work can be a valuable way for you to develop skills, gain experience, and build a successful career on your own terms. For many people, freelance work is an essential part of their career strategy.

Freelancing is important to your career for several reasons. Firstly, it provides an opportunity for you to gain experience and build a portfolio while working on a variety of projects with different clients. You may feel capped at a certain level within your existing organization, or feel like you cannot obtain the level and skills you desire within existing organizational hierarchies. Freelancing can help you leverage your gifts and develop a diverse set of skills that make you more marketable to future employers.

Freelancing allows for flexibility in terms of schedule and workload. You can choose to work on projects that interest you and set your own hours, allowing for a better work-life balance. Many people freelance while holding down a full-time job. It is important to develop a strong sense of balance and time management. Freelancing should not be overwhelming and should not affect your job performance. You should have a strong exit plan in place if your goal is to go full force into freelance work.

Finally, freelancing can lead to higher earnings potential than traditional employment. As a freelancer, you are paid based on the work you do, so you can often negotiate higher rates for your services and take on multiple projects simultaneously. Also, if you are making new career moves, you can command a higher salary because you have enhanced your skill base, have broader experiences, and maximized your leadership skills by taking initiative, negotiating contracts, and managing projects.

How Freelancing Can Enhance Your Career

1. Develop New Skills: Freelancing allows you to take on a variety of projects and work with different clients, which can help you develop new skills and expertise in areas that may not be available in your current job.
2. Build Your Portfolio: Freelancing can help you build a diverse portfolio of work that demonstrates your skills and experience to potential employers or clients.
3. Expand Your Network: Freelancing provides opportunities to network with clients and colleagues in your field, which can lead to new job opportunities or partnerships in the future.
4. Gain Flexibility: Freelancing allows you to work on your own terms, which can provide greater flexibility and work-life balance. This can be especially beneficial if you have other commitments, such as family or education.
5. Increase Earnings Potential: Freelancing can provide additional income streams that can supplement your current job, and in some cases, even surpass it. This can provide financial security and help you achieve your career goals faster.
6. Boost Your Confidence: Freelancing requires you to take initiative and be self-motivated, which can help you develop greater confidence and independence in your career.
7. Develop Entrepreneurial Skills: Freelancing requires you to be entrepreneurial, managing your own finances, marketing, and client relationships. These skills can help you become a more well-rounded and resourceful professional, which can benefit you in any career.

How To Get Started With Freelancing

1. Identify Your Skills and Niche. Start by evaluating your skills, strengths, and interests. Determine the services you can offer as a freelancer. Consider your professional background, expertise, and any unique talents you possess. Identifying a niche can help you stand out and target specific clients.
2. Define Your Services. Once you have identified your skills, define the specific services you will offer as a freelancer. It could be graphic design, writing, web development, social media management, translation, or any other specialized service.
3. Build Your Portfolio. Clients often want to see examples of your work before hiring you. Start building a portfolio by creating sample projects or offering your services at a discounted rate to a few clients. If you don’t have any previous work experience, consider doing some volunteer or pro bono work to showcase your skills.
4. Set Your Rates. Determine your pricing structure based on factors such as your experience, expertise, market rates, and the value you provide. Research industry standards and consider the time and effort required for each project. Be flexible in the beginning, and you can adjust your rates as you gain more experience and build a solid reputation.
5. Create an Online Presence. Establishing a professional online presence is crucial for freelancers. Create a website or a portfolio on platforms like Behance, Dribbble, or GitHub, depending on your niche. Also, set up profiles on freelance platforms like Upwork, Freelancer, or Fiverr to reach a wider audience.
6. Network and Market Yourself. Leverage your existing network and expand it to find potential clients. Attend industry events, join professional groups, and engage with others on social media platforms like LinkedIn, Twitter, or relevant online forums. Share your expertise, offer advice, and establish yourself as an authority in your field.
7. Craft a Compelling Proposal. When submitting proposals or bids for projects, tailor each one to the specific client’s needs. Highlight how your skills and experience align with their requirements and demonstrate your understanding of their goals. Clearly communicate the value you can bring to their project.
8. Provide Excellent Customer Service. Freelancers rely on positive reviews and client referrals. Always strive to provide exceptional customer service and deliver projects on time and within the agreed-upon scope. Good communication, responsiveness, and professionalism are key to building long-term client relationships.
9. Manage Your Finances. As a freelancer, you’ll need to handle your finances independently. Set up a separate bank account for your business, track your income and expenses, and consider using accounting software or hiring an accountant to manage your finances efficiently.
10. Continuous Learning and Improvement. The freelance landscape is ever-evolving, so invest in continuous learning. Stay updated on industry trends, technologies, and best practices related to your niche. Consider taking online courses, attending webinars, or joining professional organizations to enhance your skills and stay competitive.

Freelancing should be an essential part of your career growth strategy. With organizations evolving towards hybrid workforces, opportunities to freelance remotely are on the rise. It may not be as glamourous as sitting on the beach working away, but it will help you gain new skills, build your portfolio, expand your network, and increase your earning potential. It will help you take back control of your career and allow you maintain innovating thinking, enhance your career and achieve your professional goals faster. We hope these tips help you get started!